Privacy Policy

Who we are

RichardDwyer.io is run by Richard Dwyer, trading as Kids Club Support ("we", "us"). We provide marketing, AI systems and growth consultancy to kids club and activity businesses.

We are the data controller for the personal information collected through this website. That means we decide how it is used and we are responsible for looking after it.

Questions? Email [email protected].

What we collect

• Details you give us: your name, business name, email address, phone number and anything you write in a form, booking calendar or chat (for example when you join the wait list).
• Your communication choices: what you agreed to receive, when, and any opt-out.
• Client records: if you become a client, our agreement, invoices and payment records. Payments are handled by our payment provider. We never see or store your full card or bank details.
• Technical information: your IP address, device and browser type, and the pages you visit, collected through cookies and similar tools.

We do not ask for sensitive information (such as health details), and we ask you not to send it to us.

Why we use it, and our legal basis

What we do	Legal basis
Reply to your enquiry, add you to the wait list, book calls	Legitimate interests (responding to people who contact us)
Provide our services to clients	Contract
Send marketing emails and texts	Consent, or for existing business contacts, legitimate interests. You can opt out any time.
Analytics and advertising cookies	Consent (only if you click Accept)
Keep the website secure and working	Legitimate interests
Keep tax and accounting records	Legal obligation

We do not make decisions about you using fully automated processes.

Cookies

Cookies are small files saved on your device. We use:

• Essential cookies to run the site, keep it secure and remember your cookie choice. These are always on.
• Analytics cookies (such as Google Analytics) to see how the site is used. Off until you accept.
• Advertising cookies (such as the Meta Pixel) to measure our ads and show relevant ads on other platforms. Off until you accept.

Our banner gives you "Accept all" and "Accept essential". You can change your mind at any time by clearing this site's cookies in your browser, which brings the banner back.

Emails and text messages

Every marketing email has an unsubscribe link. Reply STOP to any text to opt out. Opting out of marketing never affects the service you receive as a client.

Who we share it with

We do not sell your personal information. We only share it with trusted providers who help us run the business, and only so they can do that work for us:

• WordPress and our website host: run our website.
• Lead Connector: runs our wait list form and stores the details you submit.
• Our email and text messaging providers: store our contact records and send our emails and texts.
• Our payment provider: processes client payments.
• Google and Meta: analytics and ad measurement, only if you accept those cookies.
• Professional advisers, such as accountants, where needed.

We may also share information if the law requires it, or to protect our rights or someone's safety.

International transfers

Our providers store information on servers in the United States. Where your information leaves the UK or EU, we rely on approved safeguards, such as standard contractual clauses or the provider's certification under the Data Privacy Framework, so it stays protected to the same standard.

How long we keep it

• Enquiries and wait list: up to 2 years after our last contact.
• Client and payment records: as long as tax law requires, up to 7 years.
• Opt-out records: kept so we never contact you again by mistake.
• Analytics data: up to 2 years.

Your rights

You can ask us to:

• give you a copy of the information we hold about you;
• correct anything that is wrong;
• delete your information;
• limit how we use it, or object to us using it (including for marketing);
• send your information to you or another company in a usable format;
• withdraw your consent at any time.

Email [email protected]. It is free, and we will reply within one month. We may need to confirm who you are first.

If you are unhappy with how we handle your information, please talk to us first so we can put it right. You also have the right to complain to your local data protection authority, for example the Information Commissioner's Office (ico.org.uk) in the UK, or the authority in your EU country.

Security

We protect your information with sensible safeguards, including encrypted connections, access controls and carefully chosen providers. No website is 100% secure, but if a breach affects you, we will tell you and the relevant authority as the law requires.

Children

This website is for business owners and their teams. It is not aimed at children, and we do not knowingly collect information from anyone under 18.

Changes to this policy

We will post any updates on this page with a new effective date. If a change is significant, we will let you know.